Flowers Broxbourne Privacy Policy

Introduction

At Flowers Broxbourne, we are committed to protecting your privacy and handling your personal information with transparency and care. This privacy policy describes how we collect, use, store, and protect your data when you place orders with us. The policy applies to all customers placing orders from Broxbourne and surrounding districts. We comply with the UK General Data Protection Regulation (GDPR) and other relevant data protection laws to ensure that your personal data is handled securely and lawfully.

What Data We Collect

To provide our services and fulfill your flower orders, we collect the following types of personal data:

• Contact Information: Your name, delivery address, billing address (if different), and phone number(s).
• Order Information: Details of the products or services you order, special instructions, and any personalisation requests.
• Payment Details: Payment information such as credit/debit card details or other payment method information. Payment data is processed securely by trusted payment processors and is not stored by Flowers Broxbourne.
• Communication Data: Records of your communications with us, such as emails or messages regarding your order or feedback.
• Technical Data: Information about how you access and use our website, including your IP address, browser type, device, and activity logs. This data is collected through cookies and similar technologies.

Lawful Basis for Processing

Flowers Broxbourne processes your personal data only where there is a lawful basis to do so, as defined by GDPR. The main lawful bases we rely on are:

• Contractual Necessity: We process your data to fulfill your orders, deliver products, and provide customer service. Without this information, we would be unable to process your requests.
• Legal Compliance: We may process and retain your data as necessary to comply with legal and regulatory obligations, such as tax or accounting requirements.
• Legitimate Interests: We may process your data to improve our services, ensure website security, and prevent fraud, provided that these interests are not overridden by your rights and interests.
• Consent: Where required, for example, if you opt-in to marketing communications, we will seek your consent and you can withdraw it at any time.

Purpose of Data Collection

The data we collect serves several purposes:

• To process and deliver your flower orders accurately and on time.
• To communicate with you about your order, special requests, or to provide customer service.
• To handle inquiries, feedback, or complaints efficiently.
• To manage payments and prevent fraudulent transactions.
• To improve and personalise your experience with Flowers Broxbourne, including enhancing our product offerings.
• To meet legal and regulatory obligations.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. The specific retention periods are as follows:

• Order Information: Retained for up to seven years to comply with tax and financial regulations.
• Customer Communications: Retained for up to three years after the date of last contact to support customer service and resolve any disputes or queries.
• Marketing Data: If you have consented to receive marketing, your information will be held until you withdraw consent or unsubscribe.
• Technical Data: Typically retained for up to 12 months for analytics and security purposes.

After the applicable retention period, your personal data will either be deleted or anonymised.

Processors and Data Sharing

Flowers Broxbourne uses a limited number of trusted third-party processors to help deliver our services. These include:

• Payment Processors: Securely handle your payment information in compliance with PCI DSS standards.
• IT and Hosting Providers: Manage our website, order processing systems, and data storage.
• Delivery Partners: Where necessary, we may share your delivery information (such as recipient name and address) with third parties contracted to deliver your order.

All third-party processors are bound by data protection agreements to ensure your information is processed securely and only for the intended purpose. Data is not sold or shared with marketing agencies or unrelated third parties without your express consent, except as required by law.

User Rights

As a customer in Broxbourne and surrounding districts, you have the following rights with regard to your personal data:

• Right to Access: You can request details of the personal data we hold about you and receive a copy.
• Right to Rectification: You can request that we correct any inaccurate or incomplete information.
• Right to Erasure: Under certain circumstances, you can request the deletion of your data ("right to be forgotten").
• Right to Restrict Processing: You can ask us to limit how we use your data in specific cases.
• Right to Data Portability: Where applicable, you may request that your data be provided to you in a machine-readable format for transfer to another provider.
• Right to Object: You can object to our processing of your data on legitimate interests or marketing grounds.
• Right to Withdraw Consent: Where consent is the lawful basis, you can withdraw your consent at any time.

To exercise any of these rights, please contact us using the details provided on our website or in your order confirmation. We aim to respond to requests within one month, in accordance with GDPR requirements.

Security of Your Data

We take the security of your personal data seriously. Measures are in place to protect your information from unauthorized access, loss, or disclosure. These include secure servers, access controls, encryption, and regular staff training on data protection principles.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or service offerings. The date of the latest revision will be noted at the top of the policy. We encourage you to review this document periodically to stay informed about how we protect your information.

Contact and Complaints

If you have any questions or concerns about your personal data or how we handle privacy at Flowers Broxbourne, please contact us using the details provided on our website or your order documentation. If you are not satisfied with our response, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Policy Application

This privacy policy applies to all customers placing orders with Flowers Broxbourne from Broxbourne and its surrounding districts. By placing an order, you acknowledge and accept the practices described in this document.